Hyppereal: Unity, SketchUp3D & a poodle

Hyperreality is the inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced societies. This video experiment expresses Baudrillard’s description here : “There is not only an implosion of the message in the medium, there is, in the same movement, the implosion of the medium itself in the real, the implosion of the medium and of the real in a sort of hyperreal nebula, in which even the definition and distinct action of the medium can no longer be determined”.
The persistence of a poodle in mixed reality still life, as an Apparition we made in ‘Unity3d’ materialises digitally : the Victorian clocktower of Hastings is conjured in strobe light and manifested shuddering like a phantom as my dog gazed through the whole experiment!

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